Northman Beer & Cider Garden

Meet the Team

Tracie Irvine
Executive Director Of Marketing & Events

With over 20 years of expertise in private and special event planning, marketing, social media management and customer service, Executive Director of Marketing & Events Tracie Irvine promises to provide a streamlined, stress-free, and memorable event planning experience to all our clients.

Originally hailing from Manchester, England Tracie graduated from Liverpool University then went on to live in Prague, Thailand, and Australia before landing in Chicago in 2004. After working in the Chicago hospitality industry for several years Tracie started her own company in 2011, specializing in event planning and marketing for independently owned hospitality venues until it became apparent that 2020 had other plans for us all. She joined The Northman team in 2021 on the flip side of COVID and became the Fountainhead Groups Executive Director of Marketing & Events in 2022.

Often referred to as “Julie the Cruise Director” by the people she loves, Tracie loves gathering people together to have a good time in both her professional and private life and is excited to make the most of the post pandemic events world at The Northman and beyond!